Why Roso?
Roso was born from a simple idea: your daily ritual should feel as chic and intentional as the life you are building. Inspired by the Italian word rosso, a symbol of boldness, passion, and living fully, Roso reimagines tea as a modern luxury rooted in wellness, beauty, and everyday pleasure.
Every blend is crafted to elevate how you start, reset, or wind down your day. Thoughtfully sourced. Organically grown. Wrapped in our signature book box packaging that doubles as decor, because your wellness routine should look as good as it makes you feel.
Roso is not just tea. It is a lifestyle. A moment of alignment. A small luxury that turns your day into something artful.
Sip with intention. Live with style. That is Roso.
About our founder.
A love letter, a legacy, and a modern ritual. Meet Alyssa Amoroso, the heart behind Roso.
Roso was born from Alyssa Amoroso’s world, her heritage, her wellness journey, and her desire to create something that feels both chic and deeply supportive. The name itself is a reflection of her roots. Amoroso means full of love, intertwined with the Italian word rosso, symbolizing boldness, passion, and living life fully. Together, they have become the soul of this brand, a blend of warmth and fire, softness and strength.
Alyssa grew up in a tea only household, long before wellness became an aesthetic. Tea was comfort, connection, and home. Later, as she navigated her own experience with hormones, PCOS, stress, and overall health, tea transformed into something deeper. It became a grounding ritual that supported her in the most natural, gentle way.
That personal ritual sparked the creation of Roso, a tea brand rooted in intention, elevated by design, and crafted for women who want to feel aligned, balanced, and stylish in their everyday life.
Spearmint Roso, the first launch under the rebrand, is Alyssa’s starting point. A caffeine free, 100 percent organic spearmint tea crafted for women’s wellness and wrapped in chic, unbleached paper. After countless conversations about hormones, digestion, balance, and stress, spearmint felt like the perfect beginning. A refreshing, functional ritual that supports how you want to feel without sacrificing aesthetics, joy, or your countertop vibe.
At its core, Roso is Alyssa’s thank you to the community that has grown with her, believed in her, and inspired her. It is a new chapter built with love, intention, and a whole lot of chic energy.
She hopes Roso brings you a little calm, a little glow, and a whole lot of alignment.